FAQs

Q?

What is Inbound Marketing?

A.

Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospects' attention. Inbound marketing earns the attention of customers, makes the company easy to be found, and draws customers to the website by producing interesting content, managing your online social presence, and monitoring your brand. Inbound marketing is the new way of generating untouchable competitive advantage for your company that is not easy to replicate due to the nature of how the web works.

Q?

What is Search Engine Optimization?

A.

Search engine optimization (SEO) is the process of affecting the visibility of your website or web page in a search engine's unpaid results—often referred to as "natural," "organic," or "earned" results. In general, the higher you rank on the organic results, the more visitors it will receive from the search engine's users. Thus, increase your potential customer acquisition. In order to accomplish that, we will tackle many different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

Q?

What is Content Management?

A.

Content management is a set of processes and technologies that supports the collection, managing, and publishing of information in any form or medium. We will manage, track, and write any content related to your company in order to increase your customer's engagement and awareness of your brand.

Q?

What is Social Media Management?

A.

Social Media Management is the process of monitoring your social media presence by using tools that allow us to search, track, and analyze any conversation on the web about your brand or about any topics of interest. This will give you better visibility over your brand and will allow you to track the performance of any marketing campaigns. Overall, your company will have the ability to measure return on investment, competitor-auditing, and general public engagement.